It’s easy to create posts for blogs and social media, but to produce content that has an impact and fulfills key objectives is far more challenging
The best platform for ecommerce depends on your stage, technical know-how and your budget. What we would advise, however, is to choose a commercial platform that allows a degree of programming flexibility. If you are opening a standard shop, there are great, low-cost options available to you.
Every post should delight, benefit or pique the interest of your followers in some way, and most importantly showcase appealing images of your offering whenever possible
- Use appropriate hashtags, particularly for competitions. Tweets with one hashtag have twice as much engagement as those with none; conversely, tweets with two hashtags have 21% more engagement than those with three or more hashtags
- Tailor your strategy to each channel: for example, instagram is all about inspiring lifestyle imagery, twitter is more news / trending topics focused, pinterest is very product-driven
- Ease the time it takes by using a platform like hootsuite to schedule content so that you can do most of your social media in one go, freeing you up to spend more time interacting with other social posters
- Work with other influencers and do tie-ups with other brands that have a similar target consumer – this can be done in a very subtle way or though joint competitions
- If you provide a service, don’t overlook google business pages as they are key to getting high up in local search results: encourage reviews, optimise these pages, and update them with content frequently
Work with synergistic companies and influencers to increase your social media reach
The best way to breathe new life into your social media is to embrace creating content that potential customers need or want. If you’re enjoying the process, it won’t seem like hard work, and if you have a clear strategy and use clever tools, it shouldn’t take up too much of your time. Social media should be interesting and enjoyable – if it is for you it will be reflected in what you produce. Remember that online consumers are bombarded with information every day – to succeed you need to make your output worth the engagement. Make the effort, and you’ll reap the rewards.